DJ Rock Dock

In-house graphic design for SmartLab Toys

As a new designer at SmartLab, I started work on this DIY kit halfway through 
production. I created the toy instructions while the lead designer completed 
the package design, and as always, we coordinated to ensure a consistent look 
and feel across all product components. I worked with the toy designer to 
create detailed reference photos that I then handed off to our illustrator, 
who created digital illustrations for us. Our illustrator was working remotely, 
and I have to say that giving direction and feedback over phone and email for 
these complicated technical illustrations is one of the toughest communication 
challenges I've ever faced, but I feel that I handled it well, and was really 
satisfied to see it all come together and become a fun and educational finished 
product for our customers.