In-house graphic design for SmartLab Toys As a new designer at SmartLab, I jumped into this project in the middle of production. I finished up the booklet design, working with the look and feel established by the previous designer. I also designed the instruction sheet from start to finish. This involved coordinating with our writer and toy designer, and providing detailed direction to our photographer. The instruction sheet would need to be fun, colorful, and dynamic to match with the book and package design, but it also needed to communicate a fair bit of technical information clearly and easily. I focused first on creating a clean and intuitive grid layout for the crucial information. I then added a subtle textured background, and borrowed some decorative elements from the booklet, in order to create a functional, on-brand, visually appealing piece.